Pepsi is trying to make your morning glass of O.J. (if you still drink it, that is) just as healthy for you as eating a piece of fruit.
Pepsi Co. has applied for a patent that would add "fiber- and polyphenol-rich co-products from fruit and veg juice extraction back to juices...
...and other beverages in a bid to improve their sensory and nutritional profile."
Sounds like they'll just be adding back in some of the pulp and solids that are normally left out after the extraction process. While we'd be happy to see juices with more fiber in them, we're a bit skeptical here and will have to wait and see how this actually turns out; what's the difference between OJ with more pulp in it?
Would you drink more juice if it had close to the same amount of fiber as eating a piece of fruit? Or would you still rather just have the fruit?
→ Read more: Patent Watch: PepsiCo Explores How to Make Juice as Nutritious as Whole Fruit from Beverage Daily