How much is it? It'd probably be cheaper to dual layer with store brand parchment and foil if I found the above reasons to be a concern (never have though...).

i saw it at the grocery store a couple months ago. dont remember the price, but remember looking at the price and thinking... Ouuuuch! but that grocery store overprices all their household stuff. i hadn't seen it anywhere else since so maybe it would be worth it. Sounds pretty ingenius

This is interesting-- I'd consider trying it if it could substitute for both foil & parchment on a regular basis (always looking to save drawer space in the kitchen)!

It's also interesting that the packaging designers/marketers think that "aluminum insulates," seeing as how it's a conductor...

Maybe I didn't get the point of this product correctly (my English-coocking-technical-vocabulary is not that developped yet), but I guess once used, you throw it away, meaning that using the parchment side, you waste the foil and the other way around...
Keeping them separated seems more ecological no?

I've never had need to use both at the same time, but maybe someone could give an example?

So basically this is gum foil in roll form.

I'm not sure I see the point of paying twice as much for what you could easily buy separate? How often do you think "Gosh, if only I had a way to use both foil and parchment paper at the same time. Getting out two boxes is SUCH the hassle"
And yes, mudphud, aluminum is a conductor. "Aluminium is a good thermal and electrical conductor, having 62% the conductivity of copper"
Also, are the two materials bonded? If so, how? To what temp can you safely head the adhesive? I guess it's not recyclable?

I know, maybe I'm being harsh on ol' Martha. That snazzy blue box WOULD coordinate well with my blue & brown spatula...

An answer to a question I never asked, but I'm sure it WILL do what it's designed to: separate fools from their money.

I've only seen one price online but it doesn't appear to be twice the price of regular aluminum foil. Then again, I'm the sort who happily buys precut aluminum foil squares because it's so much easier to deal with in my tiny cramped kitchen, even though they're not as cheap. So for some folks, instant convenience trumps a couple bucks.

It looks like the product is good for baking things in the oven or freezing, but apparently you shouldn't try grilling or broiling it! It is half paper, after all.

Some silly marketing person came up with the "insulates" catchphrase - foil is used to even out temperatures by conducting them, not insulating. Possibly they mean "insulates" in that it helps keep the parchment from browning while cooking.

Sounds rather nice for freezing, though - I'm always annoyed by having to wrap things first in plastic so the tinfoil won't stick.

I buy the biggest roll of reynolds wrap i can get my hands on and only have to buy one a year. 6 bucks each I think? And parchment paper is super cheap too. This is a wtf product.

On a parchment-related note, can I just share a bit of nerdiness at how excited I was to receive a package of FLAT parchment paper from King Arthur Flour? It's the size of a cookie sheet and none of the "curling" issues. So, I'm still on my parchment-powered high and see this posting...oh well! Thanks for letting me share this in group!

Nay Khun, thanks for making me think a bit and then laugh out loud!

seems ridiculous

I think the point is that your food shouldn't touch the aluminum because it will leach into the food and give your kids 2 heads. Martha is big on food not touching aluminum so she gets to invent the perfect solution. From her website:

http://www.marthastewart.com/goodthings/healthy-aluminum-tips

My grocery store had no other parchment paper left in stock so I had to buy this for the baking I was doing that weekend. I will not be wasting my money again. It curled on the baking sheets while the cookies were baking and actually curled into some of the dough. No matter what I did, it curled. This never happens to me with good old cheap parchment paper.
And I will be looking for that flat parchment paper that was mentioned earlier!

I buy flat parchment at a restaurant supply store (they sell it in huge packages, but Smart and FInal sometimes carries a package of 50) they are full sheet pan size, so I tear them in half to fit my cookie sheets. It's so cheap I'll never buy from the supermarket again.

About aluminium and insulation: That's actually true because it reflects the heat, so it insulates far better than you would think. On the other hand it's a terrible waste to use aluminium foil because the production takes insane amounts of energy. So it should at least be recycled. I have some in my kitchen, but only use it when nothing else will do.

I was wondering what to use this for and then realized it would be perfect for wrapping cheese.

I maybe use foil twice a year. What a silly, wasteful product. You need only one, but you get two every time you use it? Where's the savings or smart ecological practice in that? At that price? Shudder.

a lot of people on this board don't get what this product is about. it is NOT for when you want to use either foil or parchment, but it is for when you need both simultaneously which i explain below. Martha came up with an ingenious way to heat up food. Aluminum has been proven to contribute to Alzheimer disease and countless other maladies. I think we all know that cooking in aluminum pots and pans is hazardous to our health. Aluminum in deodorant can cause cancer of the lymph nodes near the arm pit. OK, so when aluminum comes in contact with food, we ingest it and it is toxic. Parchment can withstand oven temperatures up to 420º without burning. Martha Wrap keeps aluminum from touching our food, when we put the parchment side down and the aluminum side up. The aluminum crimps the edges so it stays put, it conducts heat to heat the food faster, and it insulates the parchment from exposure to the flame and direct heat. The parchment side is what comes in contact with the food. You can cover baking dishes with it, or wrap food that needs to be heated..bread etc. Martha Wrap heats food safely, without having aluminum touch the food. It is a safe alternative to conventional aluminum foil.

I recently found this item and use it to freeze indivdual portions of lasagna, eggplant parm, and such. It works well as a nice little package to take from freezer to oven..Great for a fast meal. unwrap and eat easy, clean up.

I love the product!

I was initially very tempted to try it but since one of my New Year's resolutions was to limit/eliminate my use of items that are disposable or need recycling, I opted not to buy it, when it's possible to do without something (like paper towels or foil) I'm challenging myself to do without it.