On Instagram: Ordinary People in a Giant Food World

Food Art

Gondola Ride
Pin it button big

Brazilian artist William Kass has created the most magical photos using small figurines and food consisting mostly of fruits and vegetables. These figurines are seen doing ordinary things in the photos – they take gondola rides, they go fishing, and they even play soccer. What makes these photos special, however, is that the figurines are climbing walls of dragon fruit instead of rock, or going on a boat ride through canals made of watermelon. Prepare to enter into an entirely food-laden universe.

This series reminds me a lot of Big Appetites by Christopher Boffoli, who also constructs photos of small figures interacting with a world made out of food. For this series titled "Minimize" Kass focuses on shadow, light, and composition.


Pin it button big


Pin it button big


Pin it button big

Rock Climbing

Pin it button big

These are just a few of the many figurines and food photos from William Kass. Other fantastic photos (including humans being shot out of a zucchini!) can be found on Kass' Instagram.

See more photos: William Kass @wkass on Instagram

(Image credits: wkass ; wkass; wkass; wkass; wkass)

You Might Also Like

Promoted Stories



Ariel is the Engagement Editor for The Kitchn, where she writes fun things and manages social media. She is a graduate of the International Culinary Center in New York. She lives in Brooklyn.