In a particularly telling part of the research, it was found that respondents implicitly perceived male meat-eaters as being more masculine than non-meat eaters. "To the strong, traditional, macho, bicep - flexing, All-American male, red meat is a strong, traditional, macho, bicep-flexing, All-American food," the authors contend. "Soy is not. To eat it, they would have to give up a food they saw as strong and powerful like themselves for a food they saw as weak and wimpy."
Forbes goes on to explain that it doesn't have to do with genetics, as you might assume: neanderthal women hunted and ate meat independently of their male counterparts. It wasn't until much later when early Man diversified his diet that men became the primary hunters and women turned to foraging.
Read the full article and then come back and tell us: what do you think of this?
Read More: The Truth Of Why "Manly" Men Order Steak, And "Wimps" Order Salad from Forbes