New Websites for Martha and the Minimalist

New Websites for Martha and the Minimalist

Chris Phillips
Apr 13, 2007

Good things. Both Martha Stewart and Minimalist Mark Bittman, of The New York Times, launched new websites this week to tie in to their TV shows.

Mark Bittman's Best Recipes in the World minisite is the companion website for Bittman's new PBS show and the Best Recipes in The World cookbook. The site, like the new show, is quirky. Don't let the red plane zooming around the site distract you from the recipes including Mushroom Caviar with Toast and Plantains in Coconut Milk. We like how Random House recommends novels and non-fiction for further reading with each set of recipes.

That brings us to Martha Stewart's eponymous new site. Martha, Martha, Martha. The new site is our guide to all things Martha linking nine brands -- from Blueprint to Weddings -- and ten categories under one big light blue and peach tent. Pshew, this site is rich. We admire the sites ambitious attempts to incorporate video and tabbed search results here.

Some of us were regulars around the old Martha site, so we're still getting used to the new digs. For example, the old site had a single page that listed all of the Everyday Food recipes in one easy-to-browse page. We can't find a page like that, but hope it turns up as the new site settles in.

Fancy your self a mini-Martha? Then you might like the new game at somartha.com.

There's a Community section on the new site that features the same bulletin boards used on the old site plus a Blueprint blog and some ideas submitted by readers. The Martha brand is known for tight control over all the details . . . think they will enable comments on their recipes or some of their articles?

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