The line includes cast-iron cookware, silicone spatulas, specialty gadgets and knives, stainless serving tools, wood tools and a line of "Italian Stitch" ceramics. Most items come in Espresso (read: brown) and Persimmon Orange, Batali's trademark hue. The prices seem reasonable to us, for specialty, celebrity-label cook tools. In terms of good-quality wooden spoons and such, you can do better with the plain-wrap variety available at any cookshop.
We ran across the line at Sur La Table where it litters the entire front of the store in all its orange and brown glory, complementing the assortment of hokey Halloween cooking accessories. You can also find it online at Italian Kitchen.
So we may not be re-stocking our kitchen with Mario's new line, but we're not giving up on him by any means. We think his classic cookbook, The Babbo Cookbook is still one of the best-used on our shelf, and besides, we sure do like a man who wears orange.