You may know LU cookies and crackers - the European brand has been popping up across this country more and more. They make a delicious cake cookie filled with jam and dipped in dark chocolate called Pim's. But one flavor just hasn't made the jump across the pond.
Pim's cookies are laughably easy to find in my neighborhood. They're sold at Duane Reade, a drugstore chain that seems to have just about as many locations as Starbucks in NYC. I know exactly where LU cookies are shelved (near the chocolate bars and gummy bears) and each time I pass by them I have a little let down. Pim's cookies are made in several (and not equally delicious, in my opinion) flavors. Typically US stores stock raspberry and orange. Not pear. What gives?
I first discovered LU Pim's pear cookies in a small grocery in France. Their sweet flavor is fresh in my memory just like the paprika flavored potato chips and plastic bottles of red wine sold next to them. The first time I saw the stock of Pim's in NYC, absent of pear, I assumed the store was just sold out of what was, in my mind, clearly the most popular flavor. But I've never seen them sold this side of the Atlantic. Did LU decide that pear was too French for American shelves?
Have you ever had your favorite flavor discontinued?
Related: Morning Comfort Food: Pear Muffins
(Images: Stephanie Barlow)