So while Campari became world-renowned, Gran Classico dimmed in the cocktail world. It was rediscovered in Switzerland by the owners of Petaluma-based company Tempus Fugit. Its owners were blown away by its depth of flavor and handcrafted taste. Its brilliant salmon color owes nothing to artificial coloring, unlike Campari.
It also is purported to taste much more like the original Campari. Campari changed its formula a few years ago and spirits lovers have complained that it became more one-dimensional. Gran Classico has a full roundness of flavor that is a little more interesting than Campari — to me at least.
In mixed drinks, though, it really shines. A Negroni made with Gran Classico takes on an elusive sweetness around the edges, and a much longer finish. My current favorite drink, which depends completely on Gran Classico (not nearly as good with Campari) is an equal mix of acquavit, Carpano Antica vermouth, and Gran Classico. Delicious — bitter, sweet, cold.
• Find it: Gran Classico Bitter (750ml), $30.99 at DrinkUpNY
Have you tried Gran Classico? How did it compare to other bitters that you've tried?
(Images: Faith Durand)