I like it because, first of all, it's extra-fine sugar -- very helpful for cakes, icings, and caramel. But the packaging is what I really appreciated. It's made from extra-heavy plastic, which might not be quite as recyclable, but it's awfully sturdy and convenient in this use. It also has a small nozzle opening with a cap that fits tightly. You can pour sugar neatly out of the nozzle, no spilling to make extra cleanup work.
It made me wonder why we don't see such useful, convenient, and well-designed packaging for staples like sugar here in the United States. Sugar and flour come in lumpy bags, awkward to carry.
I think that, first of all, grocery stores in most areas know that people have shopping carts and automobiles to help them carry those 5-pound bags home. There's no need for petite, modest amounts like this small bag of sugar. Secondly, Americans are probably more likely to buy in bulk. I usually buy a lot of flour and sugar at once (in big bulky bags) and transfer it to a canister at home. So the great packaging and easy pouring of this bag are pointless in that context.
All of that has been changing for me, though; I am growing more and more likely to buy my flour and sugar in two and three cup increments from the co-op bulk bins, buying just what I need at a time. This helps ensure that my staples are fresh, and it makes my market bags much lighter too!
Have you seen an example of good food packaging lately? Tell us!