We're rather taken with these new flexible measuring cups. Even though we're mostly turned off by silicone in the kitchen these days, we wonder if these are the exception. Why do we like these so much?
One of our pet peeves about working with a stand mixer is how hard it is to pour ingredients in while running. We have to stop it, and lower the bowl before adding dry ingredients especially. These cups act as funnels, almost, into a narrow space. They'd also be great for filling muffin cups, as above.
So we like that flexibility (literally!). We like anything that we can get more than one use out of!
We'd be worried, though, that they wouldn't be sturdy enough for regular measuring; would they slip away or get wobbly at bad moments? We can't say for sure because we haven't tried them yet. Have you?
• Buy Flex-It Measuring Cups, $24.95 for a set of three at Williams-Sonoma
Related: Stylish, Stackable Measuring Cups

Comments (9)
Might be worth cruizing by WS and checking these out.
They look nice, though I'm a bit turned off by the price.
Any reason to be turned off by silicone?
I'll wait til the WS brand idea trickles down to target shops. That's when I'll purchase them, I love baking but I suck at filling muffin cups...so these would be SUPER - I would probably bake even more with these.
I also wonder about why you're so turned off by silicone? These look like a clever tool to have...
Emily
When they flex, the measurement is not accurate. Other than that, why not?
I'm always wary of silicone baking equipment as well. Although I understand that muffin "tins" work well, the lack of stability from the pans bothers me. I hate having the shapes of my creations compromised.
Is that the reason you shy away from them, or do you have another one?
seems like a great idea - I'd try them.
i feel the way about my silicone mixing spatula the way that moses felt about his guns.
i think these are great ideas and i like them a lot but i have a slight obsession with pyrex. that and i don't really measure a whole lot.
@sciencegeek's: good call :)
I have these and use them all the time. They are fantastic! My only complaint is that I cannot find a set with metric measurements, which I need for my Canadian and European recipes. If anybody knows where to find a set of these in metric, I would appreciate knowing!