Look! Fèves on Display at Whole Foods

We've written plenty about the New York Times chocolate chip cookie and the requisite fèves, or chocolate disks, that it calls for in lieu of traditional chips. Faith even wondered if fèves are this year's instant yeast, which became scarce after No-Knead Bread caught on.

So we had a little chuckle when we noticed a big display of fèves at Whole Foods, right near to the registers...

These are Valrhona and they seem like they'd pack a pretty hefty chocolate punch to those cookies. Obviously this ingredient has gone from obscure to everyday (albeit expensive) in New York City.

Anyone else noticing fèves showing up prominently in their local stores?

Related: Recipe Follow-Up: Final Thoughts on the NY Times Chocolate Chip Cookie?

(Image: Elizabeth Passarella)