American shoppers will soon be able to peruse the aisles of a popular European grocery chain called Lidl in nine different locations in the country. Earlier this month, the supermarket announced their plans to unveil 20 stores across the nation this summer, with the first batch opening on Thursday, June 15. Today, the chain has announced exactly which nine locations will be up and running mid-June.
The first nine Lidl grocery stores will be in the following locations:
- Virginia (Hampton and Virginia Beach)
- North Carolina (Kinston, Greenville, Sanford, Rocky Mount, and Winston-Salem)
- South Carolina (Spartanburg and Greenville)
Eleven other stores will pop up throughout the summer — Kinston, NC; Wilson, NC; Havelock, NC; Rockingham, NC; Wake Forest, NC; Culpeper, VA; Chesapeake, VA; Norfolk, VA; Newport News, VA, Richmond, VA; and North Chesterfield, VA — and the company has plans to further expand the brand stateside.
"We cannot wait to open our first U.S. stores and introduce customers to grocery shopping refreshed, retooled, and rethought to make life better," says Brendan Proctor, President and CEO of Lidl U.S. in a statement. "Our mission every day is to deliver our customers less complexity, lower prices, better choices, and greater confidence."
Lidl — pronounced lee-dil — is known for its high-quality offerings for an affordable price, similar to grocery chains like Trader Joe's and Aldi. In the U.S., 85 percent of their retailed products will be made in America and 95 percent will be their own in-house brand.