Large Scale Grocery Delivery: Behind the Scenes with Fresh Direct

Large Scale Grocery Delivery: Behind the Scenes with Fresh Direct

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Stephanie Barlow
Oct 15, 2012
Ever wonder how home delivery grocery stores keep everything straight? Last week The New York Times investigated an order, start to finish, from NYC-based delivery service Fresh Direct. It's a fascinating look at how it all works: An enormous amount of planning and organization goes into any grocery delivery service, especially one that prepares a good deal of food such as Fresh Direct. The company's 300,000 square-foot warehouse helps keeps it all sorted, and features rooms for different culinary purposes, kind of like a massive mise-en-place—herbs get cleaned, salads prepared, and baguettes par-baked all ready in time for delivery. Read the whole article below to get all the details:
Read More: The Story of a FreshDirect Order | The New York Times
Related: Ordering Groceries Online: Yay or Nay? (Images: Fresh Direct)
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