the study's official press release:
The color of the container where you serve food and drinks can enhance some of its attributes, like flavor and aroma. There's no fixed rule to tell which color enhances what food. This varies depending on the type of food but the truth is that the effect is there. Companies should pay more attention to the container because it has a lot more potential than what you imagine.
Read More: Cup Color Influences the Taste of Hot Chocolate | Science DailyRelated: Delicious Tip: Add Flavor to Hot Chocolate Naturally (Image: Megan Gordon)