Pomegranate juice may be tasty, but you probably shouldn't rely on it for significant health benefits. On Monday a judge issued a cease-and-desist order to the makers of Pom Wonderful stating the company had engaged in "false and misleading" advertising for claiming its juice reduces the risks of heart disease, prostate cancer and impotence.
The verdict came at the end of a long trial instigated by the FTC, who said the Pom Wonderful company did not have sufficient evidence to back up its claims. In response to the verdict, Craig Cooper, Pom Wonderful's chief legal officer, told The New York Times that the company is likely to "continue making general health benefit claims," but that they "can't make claims for treatment, prevention, or cure of diseases."
So, drink to flavor and color and probably some vitamins and antioxidants! But drink to complete health? Probably not.
Read More: Judge Rules Pom Wonderful's Advertising is Misleading at The New York Times
Related: Purple Power: Cool Ways to Use Pomegranate Juice
(Image: Pom Wonderful)
Straw Mat from The ...

Marketing folks. Trust 'em about as far as you can throw 'em.
Well, with your bad knee Ed, you shouldn't throw anybody.
g-d first eating an entire jar of nutella sin't an acceptable healthy breakfast and now drinking a gallon of fruit juice won't cure heart disease, Next you're going to tell me that despite the research making headlines this week, I cannot obtain immortality by drinking 63 gallons of coffe a day.Where will the madness end?!?! :)
LOL, Bonjourmiette. :-)
I especially love that POM makes the claim while selling it in plastic containers, which is suspect in heart disease.
Interesting, since POM filed a lawsuit against Minute Maid (owned by Coke, their rival) for mislabeling one of *their* juices. Sheesh.
hahahaha @tacotacotuesday