We're asking because the construction site across the street from the Apartment Therapy offices is covered in these posters directing passers-by to winagrassfedcow.com. Here in Soho we see plenty of ads promoting make-up, dance CDs, and dreamy high-end condos, but ads about winning a cow are definitely a change of pace.
We can appreciate a fresh ad campaign, but have learned to be just a bit suspicious of all food advertising.
Tell us what you know about this ranch in southwest Montana. (By the way, this headline about the pocketful of beef is from one of the ad headlines.)
(Images: Chris Phillips for TheKitchn.com)