Picture this: you're sitting at your best friend's kitchen counter. She is talking up a new local wine she discovered and wants to see if you can identify it in a blind taste-test. She's going to pour you her cheap everyday wine ($7.99/bottle) and the new Chardonnay ($24.99/bottle). Which one tastes like a better wine, she asks? A pricier wine? You, surprising even yourself, choose the cheap wine.
Fear not. Studies show you're not alone. Brian Palmer's recent piece on Slate, Drink Cheap Wine, confirmed this fact. It's happened over and over: most people simply can't reliably identify finer or more expensive wines in a blind taste test.
Palmer's point is simply that Americans spend too much on wine. Somehow, our notion of an inexpensive, everyday bottle of wine has inflated to roughly $15 when other countries drink more wine but actually spend far, far less on it. For example, Europeans drink 3-to-6 times more than Americans, but "only the most affluent would spend 11 euros to drink a bottle of wine at home on a Wednesday night", Palmer notes. It's just not done. And Germans pay, on average, $1.79 for a bottle of wine.
In trying to get to the bottom of why we feel like we equate a higher dollar amount to a finer bottle of wine, Palmer says it's time to just let it go. Most everyone else has: "If wine critics want to spend lavishly on the wine they like, that's great. Leave them to their fun. Be grateful that you can gain just as much pleasure, if not more, without bankrupting yourself."
• Read the whole article: Drink Cheap Wine at Slate
We'd like to know what you think: what do you consider an average price for a bottle of everyday wine?
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