For Rachel Winard, founder of Soapwalla, the creation of her various skin-care products is a science. From visiting farms and suppliers, who can ensure she receives the best materials, to determining the right ingredients to cook together in her kitchen, Rachel's step-by-step process is all in the details.
Being the perfectionist that she is, Rachel's items go through a lot of revisions (in some cases 2,000 rounds!), to make sure she gets it right before selling it to customers. She wants her products to be "pure, effective, and trustworthy." Instead of coming up with a product and figuring out how to sell it, Winard seeks out problems and comes up with solutions.