Hot or Not? Disney Garden Produce

Don't be too alarmed if you see mouse ears the next time you visit the produce department. It's not a rodent infestation – it's Disney's latest marketing venture.

The company's characters are now gracing the packaging of all sorts of fruits and vegetables – from apples and grapes to celery and cauliflower. What do you think? A good way to get kids to eat their fruits and vegetables or corporate branding overload?

Disney's healthy food branding effort goes beyond produce – in March, the company launched eggs with Mickey's face stamped on each shell. With its latest introductions, the company is also bringing some of its real-life stars into the mix with products like a High School Musical avocado.

According to the Washington Post, the Disney Garden line now includes 250 products, a selection of which are available in 18 of the top 20 U.S. grocery retailers.

Related: Hot or Not: Gourmet Kids' Play Kitchen

(Images: Dining in Disney)