Is this really about Jell-O? Or is it about gelatin desserts? I wouldn't mind using the product name instead of the generic name so much if the product in question weren't owned by Altria...

Hey, what about agar, our friendly plant-based alternative? Can't wait to see the Obama bust! Clicking...

Jello is a specific brand fully of nasty fake colorings and flavorings. Gelatin is the medium discussed in the article. Chefs and creative cooks aren't use "Jell-o" at home, they are using gelatin and making tasty jelled treats with it. And your readers know the difference. You don't have to hit us over the head with the branded junk.

@JudiAU the word in the WSJ piece was "Jell-O" specifically so we were simply referring to that. I think, too, that in some spaces "Jell-O" has become somewhat of a catch-all for gelatin, like Kleenex for tissue.

No matter what shape it's in, gelatin is still the skin, hooves, bones, and connective tissues of cows and pigs. Disgusting.

thank you violet veil
will stop eating jell-o and/or gelatin

Why don't you just call it jelly here instead of the brand-name hazardous waste that this is NOT? The rest of the English-speaking world manage to say jelly, just like we say tissue and vacuum cleaner...

Phew! It's a good thing we're not getting carried away with semantics.

Also, these jello shots look yummy. Thanks for the article!

Agreeeee with lilbetty!!!

Thanks for the article! I am doing a jell-o diet this upcoming weeking and this article reminded me how delicious jello really is.

To lilbetty, and all others who respond to anyone who ever corrects a grammatical mistake or talks about semantics by rolling their figurative eyes: Language is important. Language is everything. It is how we share ideas and intellect across time, space, and culture. Even if you personally don't grasp the value of paying attention to the small details in language, doesn't mean that that value is not there.