Here's How Michelin Went from Selling Tires to Handing Out Stars

Here's How Michelin Went from Selling Tires to Handing Out Stars

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Emma Christensen
Nov 18, 2014

Did you know that Michelin Tires and Michelin Stars are one and the same? I know. Strange. But it makes sense if you think about — a tire company trying to sell tires by publishing destination travel guides, which gradually morphs into their current-day star-rating system. Business Insider has the full story.

→ Read More: How The Michelin Guide Made A Tire Company The World's Fine Dining Authority by Richard Feloni on Business Insider.

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