Help! What Should We Do With This Coconut Jam?

Hey, look what we found (and couldn't resist buying)! Coconut jam! Only... we don't know what to do with it.
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Coconut jam is simple. It's just coconut milk and sugar, boiled down into a thick and sticky paste, rather like dulce de leche. Many Filipino cooks make something similar called kaya, which is an eggy coconut jam with many eggs included - almost like a custard.

This one has no eggs, and we're just now getting ready to try it. We're cautiously hopeful about it as an ice cream topping, or maybe a mix in for indulgent cookie bars.

But we wanted to throw it out here first - what do you do with coconut jam?

You can buy your own here:
Asian Taste Coconut Jam Spread, 12 oz., $5.50

Related: Recipe: DIY Dulce De Leche

(Images: Faith Hopler)

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