Men are overwhelmed in the grocery store according to a report in today's Gourmet Retailer.
In a recent survey, men said they'd pick a store with a familiar layout over a store with better products. Men are "reluctant to ask store personnel for help finding items, and when asked whether they found everything they were looking for at checkout, they usually reply in the affirmative, even if they couldn't actually find something," according to the article.
"Men also tend to bristle at the overwhelming number of choices in grocery aisles," reports Reuters. The cereal aisle is a prime spot for confusion.
Unsurprisingly, the report also says that guys enjoy gadgets. HP's new Retail Store Assistant could be just the thing for some of these guys. Swipe your store loyalty card in front of the machine and it will print personalized shopping list, relevant coupons, sales, and maps to where the items can be found in the store.
What do you think, guys? Does this sum up your grocery experience? And, female grocery shoppers, how's the grocery store been treating you lately?
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