We used these to make a quick sauce for our thin crust pizza this weekend, and at first the roasted-ness was "Hmm..." but in the end we decided it gave the sauce a richer flavor and married well with the teaspoon of sugar we like to throw in.
We use Muir Glen Organic canned tomatoes frequently but had never bought the fire roasted version. Maybe it's new? Or maybe we just haven't been looking hard enough. Either way, these tomatoes have nice, slightly charred bits and gave our pizza sauce a lot of oomph, which isn't always the case when we make our own on the fly.
In February, we linked to a NY Times article by Mark Bittman in which he describes roasting his own canned tomatoes. We never tried that, and we suspect it makes the tomatoes more caramelized, maybe sweeter.
The Muir Glen tomatoes are supposedly roasted over natural hardwoods and have a smokier flavor, which suited us just fine. We'll definitely buy them again to add an extra layer of complexity to recipes that call for canned tomatoes.
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(Image: Muir Glen)