First, we simply like the way Amore tomato paste tastes. We think it tastes like...well, concentrated tomatoes, and you'd be surprised how many brands don't! The tomato flavor is clean and bright, and there are no added spices or flavorings to throw us off.
Secondly, it comes in a tube. We're hardly ever using more than a tablespoon or two at one time, and if it's from a can, we have to laboriously transfer the remainder to a new container with a lid. Even well-sealed, we find that tomato paste develops off flavors and goes bad very quickly.
Amore solves this entire problem by delivering their product in a tube. It doesn't have to be transferred to a new container and the unused paste is protected from the air. The paste lasts for weeks in the fridge. We're usually leery of foods that come in tubes, but this is one exception!
Do you like this brand, or do you prefer another?