Celebrity chefs offering up their expertise for chain retailers is nothing new. Getting people to purchase their products has a lot to do with people actually liking them. We happen to really enjoy Giada De Laurentiis, so it was a no brainer that we would be purchasing when we stepped in Target last week.
We don't think we could really express just how excited we got when we were walking through our local Target and noticed the giant Giada De Laurentiis signs. We immediately ran over and couldn't figure out what we wanted to look at first. We noticed a large box that was full of ceramic bakeware. We thought that it was fate, because we were in dire need of bakeware. It didn't take more than 30 seconds before it was in our shopping cart and recipes were floating around in our head.
We noticed a lot of other great items, too! The 6-pc. Ceramic Bakeware Set (that we purchased), the 10-pc. Professional Series Tri-Ply Clad Cookware Set (each piece is available separately!), Stainless Steel 14-pc. Cutlery Set (again, each piece available separately) as well as an array of gadgets and tools!
The prices are reasonable, considering who Giada is and what she's known for. We haven't used our 6-pc. Ceramic Bakeware Set yet, but we did read reviews and they were all good. There's also a selection of pastas (we purchased a box of Orzo Pasta) and vinaigrettes.
The video they feature on the website is enough to force you to fall prey for the Giada De Laurentiis for Target line — it's quintessential Giada and what we all love about her (well, obviously not all of us). We actually used to not be the biggest fans of her, but over the years she has grown on us. We're hoping for the best when we finally use what we purchased. The items came with a 1 year limited warranty, should anything go wrong or should they be faulty. We're not sure if we'd purchase one of the appliances, even with a warranty.
What do you think of the Giada De Laurentiis for Target line?
Related: Mario Batali's Prep Bowls: Almost Perfect
Apartment Therapy Media makes every effort to test and review products fairly and transparently. The views expressed in this review are the personal views of the reviewer and this particular product review was not sponsored or paid for in any way by the manufacturer or an agent working on their behalf.
(Images: Kristen Lubbe)