Doug Rauch, the former president of Trader Joe's, is branching out into an even lower-cost model of grocery store, with a nonprofit grocery opening in a low-income community. The goal is to provide low-cost yet still wholesome and nutritious food that is no more expensive than highly processed junk food.
"'Our job at Daily Table is to provide healthy meals that are no more expensive than what people are already buying,'" Rauch told The Boston Globe. He also explained how the stigma against food banks led him to create this service in the form of a grocery store with low prices — not just another food bank.
The model for his nonprofit is unusual because it is set up to support itself through the business alone, without a need for financial donations.
→ Read more: Nonprofit grocery store set to open in Dorchester by Taryn Luna at The Boston Globe