For the First Time Ever, You Can Now Text the Butterball Hotline

For the First Time Ever, You Can Now Text the Butterball Hotline

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Ariel Knutson
Nov 7, 2016
Frozen turkey
(Image credit: Emma Christensen)

The Butterball Hotline has been around for 35 years, with the sole purpose to help you cook the perfect bird for the holidays. The turkey experts answer roughly 10,000 calls a year, ranging anywhere from "What should I do with my frozen turkey?" to "Help! I lost my turkey in a snowbank and I don't know what to do." Do you have a question for the talk line, but feel a little sheepish about calling? Now you don't have to.

This year, for the first time ever, you can now text a specialist instead of talking to someone on the phone. Starting November 17, and ending November 24, you can text Butterball at 1-800-Butterball day or night.

(Image credit: Ariel Knutson)

Sue Smith, Butterball's talk line codirector, explains the reasoning behind the decision to add texting to Business Insider: "We're just evolving based on consumers' needs ... it's the natural progression for the talk line."

Read more: The Most Common Turkey Question the Butterball Hotline Gets on Thanksgiving Day

The Butterball talk line employs roughly 50 people every year to answer questions from consumers. As calls have increased, they have looked for other ways to communicate with people, including Twitter and Facebook. I imagine that this year's addition of texting as a way to communicate will be especially helpful.

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