What Does Your Breakfast Cereal Say About Your Vote?

What Does Your Breakfast Cereal Say About Your Vote?

Faith Durand
Apr 16, 2008

Lots, according this article in the New York Times Dining section today on microtargeting, or the use of very precise bits of data to target voters. Turns out that a skillful pollster can figure out a lot about you by your eating preferences. According to the article, Dr Pepper is a Republican soda, while Pepsi and Sprite are Democratic. Democrats also prefer clear liquors like gin and vodka, while Republicans "skew toward brown liquors like bourbon or scotch, red wine and Fiji water."

And what about the crunchy granola stereotype for all those Democratic treehuggers? "'Anything organic or more Whole Foods-y skews more Democratic,' Mr. Dowd said." What do your food choices say about your vote? More from the Times Dining section below...

Too Much Heat in the TV Kitchen? - Copious profanity is not just accepted, but expected, in the modern TV chef's kitchen.

Family Recipes, Passed Down From One Site to Another - The Dining section's own coverage of the hoopla over Cindy McCain's Recipegate.

Bread of Freedom in Times of Despair - Memories of food, survival, and Seders in secret in the times of darkest deprivation.

Pedaling Cheeses Across Midtown - Have you seen this guy, pedaling cheese across town in a special delivery cart? We want to!

(Image: Alex Brandon (Obama); Chip Somodevilla/Getty Images (Clinton); Danny La, via Getty Images (Mccain); Cereals by Lars Klove for The New York Times.)

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