Flashback Video: 1970s Tupperware Parties

60 Minutes

If your mother had any sort of social life during the 1970s, then you probably grew up with quite a bit of Tupperware around the house. This classic segment from a 1976 episode of 60 Minutes sheds some light on company's genius marketing strategy, the worldwide popularity of Tupperware parties (even kimono-clad housewives in Japan were hosting them), and the near-evangelical zeal of the Tupperware salesladies. There's even a Tupperware song!

We're intrigued by the party games used to break the ice at the start of every Tupperware party, as well as the turkey giveaway at the sales meeting. It's hard to imagine any other company rewarding its sales team with a bunch of frozen poultry.

What also strikes us is the look of pure joy on the salesladies' faces. Was it just their love of Tupperware? Or was it also the satisfaction of contributing income to their households? Either way, this video is a fascinating slice of life from 35 years ago.

Was Tupperware a staple in your household during the 1970s?

Related: Do You Have Suggestions for Organizing Tupperware?

(Images: Bowl and pitcher from Etsy seller vintromodern; tumblers from Etsy seller AttysVintage)

26 Comments