If your mother had any sort of social life during the 1970s, then you probably grew up with quite a bit of Tupperware around the house. This classic segment from a 1976 episode of 60 Minutes sheds some light on company's genius marketing strategy, the worldwide popularity of Tupperware parties (even kimono-clad housewives in Japan were hosting them), and the near-evangelical zeal of the Tupperware salesladies. There's even a Tupperware song!
We're intrigued by the party games used to break the ice at the start of every Tupperware party, as well as the turkey giveaway at the sales meeting. It's hard to imagine any other company rewarding its sales team with a bunch of frozen poultry.
What also strikes us is the look of pure joy on the salesladies' faces. Was it just their love of Tupperware? Or was it also the satisfaction of contributing income to their households? Either way, this video is a fascinating slice of life from 35 years ago.
Was Tupperware a staple in your household during the 1970s?
Related: Do You Have Suggestions for Organizing Tupperware?
(Images: Bowl and pitcher from Etsy seller vintromodern; tumblers from Etsy seller AttysVintage)
Monterey Pitcher fr...

My mom used to host Tupperware parties. I don't remember that crazed look of joy nor any "break the ice" games, as she knew all the ladies very well. I remember being a bit miffed as a kid because we'd be packed off to bed early and she'd make a special "lady" dessert to serve.
P.S. That stuff is indestructible. It's not in a landfill because it's still in use 35 years later.
Oh wow..those pieces, not to mention those colors, bring me back. My mom never hosted a party but she attended plenty and we had a kitchen full of them to prove it. The best part-she still has many of the same pieces. Quality goods never got out of style.
My mom had cabinets full of the stuff and continues to use many of the pieces today. I actually have a small collection of vintage Tupperware myself, collected from ebay and vintage shops. It lasts forever and each time I use it it brings back great memories of childhood and family events.
Wow! Those pieces were certainly in our house... and are still being used at my in-laws! Lord, is there anything that feels grosser to drink from than one of those tupperware juice cups? Ha!
Confession: I still own all the pieces shown in the photo above.
I still use that pitcher today - my mom and I both have one. And I wasn't even alive when that segment was aired.
BUT...what really takes me back are those cups! We totally had those. I'm pretty sure there was a "sippy cup" top for them. We also had the standard tumblers in 70s-tastic yellow, brown, and orange.
We also still have the salt & pepper shakers.
Oh...takes me back.
My mother still has and uses a full set of the yellow 'sunburst' style canisters (top left of the picture). Just seeing that right now makes me flash back to childhood, she's had those damn things longer than I've been alive XD
I loved that pitcher! Ingenious idea to have to push the knob on top to release the lid. My mother still has her orange, yellow, and brown pieces from the late 70s early 80s. They really were made well. Ugly, but made well. Thanks for the flashback!
Oh my!
My mom bought me my own children's set. I still have the tiny pitcher, a bowl and a mug. LOVE IT!
I am a tupperware consultant today and many of the products shown in that video are still available today (although sadly not in those awesome colors!)
Oh man. I'd never been to or heard about what goes on at Tupperware parties. I knew they existed but only in lore.
The pieces though? All over the house growing up. I've inherited quite a few things for my home, 30 years later.
All my mom's Tupperware is avocado green. As was the (not Tupperware) fondue pot I stole from her (with her blessing--I use it, she no longer does). My parents completely renovated their kitchen, and the 70s avocado green Tupperware holding the coffee beans really stands out, but it still seals the way it's supposed to, so...
Does this take me back? My parents still own that pitcher and a few variations of the container in your graphic.
I now officially feel old! I was married in 1970 and when I moved to a new neighborhood in 1975 with 2 babies, not knowing a soul, Tupperware parties were a fun way to meet people and to also buy an outstanding product. It was also a way for women to run a little business and make money.
I recognize many of the products from that video since my mom is still using them today. I've gotten a few and have picked up a few from various antique stores. Some aren't built for modern microwaves, but nothing stands up like old school Tupperware.
Also, can we generally agree that the worst fashion crime of the 70s isn't polyester or wide lapels, it's incredibly unflattering glasses?
Indestructible is right! My dad still has those plastic cups. I can remember them having sippy lids at one time. I'm sure there's a set of those bowls with the starburst lid in orange floating around somewhere, too.
i wish they sold vintage tupperware today at tupperware parties.
i would spend an entire paycheck on that.
but alas, i have to find it in pieces at thrift stores.
I still have my childhood Tupp bowl. I use it when I'm not well, or when I need comfort. My boyfriend tried to use it and I was very protective of it.
omg! my mom had that yellow bowl in the upper left, and the orange one that was bigger AND the brown one that was smaller! not to mention all manner of tumblers, pitchers, s&p shakers... and that sh*t is indestructable. when she passed away and i had to go through her stuff, i donated all of it. had i known there was a market out there for the vintage stuff, i would have put it all on ebay! :)
Aww, memory lane. We used to have the colorful cups and tumblers. Like the Benetton of drinkware.
So awesome! My mom sold Tupperware to pay the court costs for my adoption, so I am a true Tupperware baby. Now I have inherited a bunch of her special-edition seller pieces, in true full-circle fashion.
I have those yellow canisters from about 1 minute in - they're on the kitchen counter right now. Handed down to me from my mom when she moved, instead of making me wait until she died. That's how good that stuff is. And hey, if you turn them around so the little sheaf design faces the wall, you can tell yourself they look modern or transitional.
All my aunts still have those pitchers for making ice tea on a daily basis (they live in Louisiana). I give them (pitchers) the eye every time we visit because I really want someone to give me one. Those lids do not fall out or leak. It's amazing. Sigh. We, for some unknown reason, did not have a tupperware pitcher ourselves.
@ArchieLeach: what! there's children's sets?! how did I miss that?
i'm a thrift store junky, and my favorite finds are gently used tupperware. whenever i come across a nice container with a matching lid, i always walk outta there like i'm on the red carpet. also, gotta love the kid's sets (marketing genius!) - my 4-year-old niece loves to make "soup" and "tea" and those tiny tupperware bowls, cups, plates and lids are perfect. also - indestructable!
@the urban girl: you're right, those cups did have sippy lids that attached. I grew up drinking from those.
@denisegk: I also had a child's set. I had a little pitcher and service for four of those square plates with the rounded corners, bowls, cups, and glasses. They were exact miniatures of the big versions, and so cute. My mom still has them. My colors were orange, brown, green, and yellow. You could probably track your generation based on the Tupperware dishes you had as a child.