The new filter is still in its Kickstarter phase but clearly has been well thought out and researched. The developers have created a sleek, hourglass design that's reminiscent of the Chemix coffee pot with a beveled edge for drip-free pouring and a specially designed grip to fit nicely in your hand. There's no lid to fly off as you pour either. The carafe is attractive enough to leave on your dining room table.
The compostable filter is made from Malaysian coconut shells, vegan silk, and starch-based PLA plastic. It was designed by water-filtration expert David Beeman who created the water formulas for Starbucks, Peet's, Coffee Bean and Tea Leaf, and others. At $15 each, it's considerably more expensive than Brita but perhaps the price will come down in time.
Check out Soma's Kickstarter campaign which has a many more details about their product and a nice video with endorsements from Eric Ryan, the co-founder of Method, and 4-hour guru Tim Ferris.
→ Read more: Soma on Kickstarter