Our painter encouraged us to use this paint in our kitchen, and he was aided and abetted by the salesman at Sherwin-Williams, who was so enthusiastic about its washable qualities I sprang for it. It's expensive , but we were able to get it during a big sale, bringing the price closer to $40 a gallon. I've had occasion now to wash the (white!) wall over my stove backsplash, and I've been really impressed with how well it cleans up. Its washable qualities are really fantastic - two thumbs up!