Absolutely ridiculous.

This could be super fun for special events.

I need this.

It's a shame (and stupid of them) that they don't show any good applications for it. It would be so neat and festive stenciled on to a dessert like a wedding cake or Christmas cookies, but no one's going to want to eat something entirely coated in this stuff. It's totally unappetizing, blech.

"Totally harmless" is always a red flag for me, but I'd love to use this to decorate cakes without frosting/powdered sugar.

no no no this is great. this is genius.

midas theme party???

This is going to make life a lot easier on some people.

"Honestly, officer, it was a taste test!"

maybe my husband would eat his veggies if i spray painted them gold...

Hell yes.

This is a cake decorator's dream come true! I will definitely be ordering some. :-)

Baaahhh I gotta die of something anyway, why not have it be from a gold plated sandwich?? I love this!

Uuuuuummmmm....NO.

Wilton makes a fill line of sprays like this called "Color Mist" - made just for cakes (or whatever). Been around for a while. Comes in metallic, too. Just sayin'.

This is seriously useful for cakes when you want to impress, but seriously? Silver pretzels? Way to freak people out, advertising department.

yeah. This sounds disgusting- and the photos freak me out.
I guess for a light dusting on desserts and to make designs maybe, but a gold plated tomato makes me want to vom...

I might be less alarmed by the gold spray paint than by the sickly pallor of the inside of that tomato...

Yeah, total fail from the advertising department. They should have gone the route of showing silver cookies, gold cupcakes, maybe show someone stenciling someone's name or congratulations on a dish. Actual uses that wouldn't freak people out, instead of a gold tomato (seriously if you are going the gold produce route, apples are more traditional i.e. judgement of Paris, Idun's apples, etc.).

I'm 100% behind you on this FOODEFAFA...that tomato is gross.

If this holds better to non-food-but-food-contacting surfaces than the Wilton stuff, I'll buy it by the gross.

the website has an entire gold turkey!!! uuugh i would be so disappointed on thanksgiving having that offered up! YUCK! and for 25 euros (is that what it is) thats an expensive gag.

Totally and utterly ridiculous and I MUST HAVE SOME!

My first thought was 'UGH, No Way" but it's really no different than the food coloring that is put into foods we eat now unless you go organic which I perfer.

To each their own. I do think this would be fun in desserts as most suggested but not on a main dish.

I feel like my instincts are designed to immediately question food colors that don't occur in nature. This takes it to a new level - I don't think my body would physically let me eat gold produce. Not that I have any desire to.

I got some of this type of stuff in gold (not this specific brand, it was a different one that was $5ish on amazon) and painted chocolates that I used to decorate my wedding cake, but I never thought of trying it on other foods. That tomato looks awesome.

This'll make it easier, and more creative, for me to decorate cakes & pastries & chocolates. However edible gold isn't something people naturally gravitate toward with food and if everything suddenly shows up gold it loses its... luster. Sorry, couldn't resist.

Umm, the pretzel looks like a silver poop... I echo the others' sentiment on the advertising concept fail... lol

In keeping with the Before and After spirit, "I liked the tomato better before."

I can't wait to buy 50 cans of this and spray my Thanksgiving turkey silver. Just like the pilgrims did.

As some have already pointed out, edible gold finishes have been around in the cake world for a while. If you use a paint sprayer (one specifically designed for edibles) you can get metallic finishes, this is more accessible for sure. But I'm with the others... a little goes a long way, and it seems to be more appealing used on cakes and desserts than tomatoes and pretzels (which really does look like silver poop).

maybe if I spray painted a cheap brand of cat food gold, the cat would acually eat it!

I WILL BE TOTALY FOR THIS ONCE I KNOW IT HAS BEEN FDA APPOVED. BUT VERY COOL IDEA FOR EVENTS.

I've successfully used the slicing blade of the Salad Shooter, pressing very hard when pressing the potato through in order to get the thin slices. I use a potato chip rack made by Nordic Ware that I found in a thrift store. I haven't used the cold soaking method but I'll give it a try next time to see if the finished product turns out differently.

I live alone. Using the Nordic Ware rack makes more than I would normally eat with a sandwich. Now, if I just want to eat chips as a snack, I'd probably need 2 batches. lol

BTW, I don't know if Nordic Ware sells their potato chip rack anymore.

would edible gold leafing work?

martha stewart did something similar for the holiday section: gilded pear basket.

Must. Have. It.

I'd want to spray everything gold just for the bling of it. "What's for dinner honey?" "Gold plated baked beans on toast dear. Don't say I never do anything for you!"

Love it. LOVE IT. Great packaging too!

What a hoot. I love it.

Leave it to the Germans... love Missjulia's idea of a Midas-themed party!

$33 per can is a bit steep. I'd be interested if it were about a third of that...

Is it wrong that this makes me think of sex, as in, gold-plated BJ? It is? Okay I'll shut up.

"Goldplated baked beans on toast" I love it! ROFLMAO!!!!!!

The name "Ess Lack" immediately brought to mind ExLax.

crackin up @ work. love the idea of other items... maybe cakes and desserts but def not a tomato and WHAT? a gold turkey? Really?

Is this item even FDA approved?

I'd use it if it was... And LOL @ the young lady wondering if she spray painted her hubby's veggies gold would he eat them? Fun for kids too right? LOL

And here I spent years convincing my son not to eat the shiny things.

I should show this post to the folks waiting in line at my local food pantry.