I first heard about LaCroix from a coworker who grew up outside of Chicago. She waxed poetic about her parents sitting down to sip cold "Pamplemousse"-flavored sparkling water at the end of the day, which sounded so intriguingly chic, another coworker bought a 12-pack of cans so we could try it ourselves. I tried one and wondered if I was missing something. It was fizzy water with a recognizable grapefruit flavor and not a hint of sweetness. What was the big deal?
That was five years ago. Now you'll usually find a couple flavors of LaCroix in my fridge — I'm a Pamplemousse fan forever and my husband loves Peach-Pear — and it seems I'm not alone in my newfound love for the unsweetened, flavored sparkling water in the fancy cans straight out of the 1980s. What the heck is going on?