We never would have guessed that the next innovation in beer bottles would be Bluetooth capabilities.
A design studio in Russia created Bluetooth beacons to go in Grolsch beer bottles that would expand the beer company's recent promotion giving drinkers access to a free movie.
The wireless design would just require the consumer to tap their beer bottle against any Bluetooth enabled device to start playing their movie.
What's next — geo-tagging on our yogurt cartons?
→ Read more: Tap This Beer Bottle On Your Computer To Watch A Free Movie Online from Design Taxi