Coming Soon: Fizzy Carbonated Milk from Coca-Cola

Here's one more product from the department of things-that-don't-need-any-more-sugar-added-to-them-thank-you-very-much: Fizzy bottled milk with, of course, an extra scoop of sweetness. Coca-Cola is currently test marketing Vio, a flavored, carbonated milk beverage, in three US cities.

We are slightly intrigued, though, because — hey, fizzy milk! Also, fizzy milk beverages are very popular in Asia. So will this one make it in the States?

And the press releases are worth reading just for the entertaining aspects, too. The drink is being marketed as a carbonated "vibrancy" drink, and a Coke copywriter said it tastes "like a birthday party for a polar bear."

Right. We've been waiting for one of those.

The beverage is sweetened with cane sugar, contains a "hint" of skim milk, and comes in flavors like berry and peach mango.

• Read more: New From Coca-Cola ... Fizzy Milk? at the Times of London

Related: Video Review: Coca Cola BlaK

(Image: Coca-Cola/Vio)

You Might Also Like

Around the Web

Categories

Shopping, Drinks, Drinks, Milk

Faith is the executive editor of The Kitchn and the author of three cookbooks. They include Bakeless Sweets (Spring 2013) as well as The Kitchn's first cookbook, which will be published in Fall 2014. She lives in Columbus, Ohio with her husband Mike.

18 Comments