Here's one more product from the department of things-that-don't-need-any-more-sugar-added-to-them-thank-you-very-much: Fizzy bottled milk with, of course, an extra scoop of sweetness. Coca-Cola is currently test marketing Vio, a flavored, carbonated milk beverage, in three US cities.
We are slightly intrigued, though, because — hey, fizzy milk! Also, fizzy milk beverages are very popular in Asia. So will this one make it in the States?
And the press releases are worth reading just for the entertaining aspects, too. The drink is being marketed as a carbonated "vibrancy" drink, and a Coke copywriter said it tastes "like a birthday party for a polar bear."
Right. We've been waiting for one of those.
The beverage is sweetened with cane sugar, contains a "hint" of skim milk, and comes in flavors like berry and peach mango.
• Read more: New From Coca-Cola ... Fizzy Milk?
at the Times of London
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