Drink Responsibly: Coke Pledges to Conserve Water

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It takes 50-60 gallons of water to make one liter of Coca-Cola. Did you know that? We didn't, until we heard it on NPR this week. Most of that water goes into the sugar cane to produce the soft drink.

In response to pressure to improve their sustainability practices, and concerned that a world water shortage is a real possibility, Coke has pledged to return all the water they use in creating their products - all 76 billion gallons - to nature. They plan to do this through a $20 million project to help conserve seven watersheds, including the Yangtze in China, and the Rio Grande. They have also pledged to make some changes in their bottling plants and to recycle more water in the process. What do you think? Good step for Coke?

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