Chocolate-Lovers Are Not Happy About Toblerone's New Shape

Chocolate-Lovers Are Not Happy About Toblerone's New Shape

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Ariel Knutson
Nov 10, 2016
(Image credit: CNN)

Toblerone has a new shape and people in the U.K. are not happy about it. The U.S.-based chocolate maker, Mondelez International, has reconfigured the iconic chocolate bar so that the peaks are slimmer and the valleys are larger. The chocolate bar costs the same amount, but the standard bar weighs about 10 percent less. You wouldn't know that the bar weighs less, however, because the packaging remains the same.

Fans of this chocolate bar in the U.K. specifically were outraged. In a Facebook message, Toblerone explained their reasoning behind altering the chocolate bar: "Like many other companies, we are experiencing higher costs for numerous ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable, and retains the triangular shape, we have had to reduce the weight of just two of our bars in the U.K., from the wider range of available Toblerone products."

Even though the announcement to make this change happened a month ago, it wasn't until Tuesday that chocolate-lovers started seeing the difference. Many of the people complaining on Twitter and Facebook blame Brexit, although often this is tongue-and-and cheek. Gemma Pryor, the head of external affairs for Britain at Mondelez International, told The New York Times that "it would be disingenuous to make the link between this and 'Brexit.'"

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