"This is the violet hour, the hour of hush and wonder, when the affections glow and valor is reborn, when the shadows deepen along the edge of the forest and we believe that, if we watch carefully, at any moment we may see the unicorn."
from The Hour by Bernard DeVoto
The violet hour, that time of day roughly starting at 5pm when cocktail hour begins and we start the transition from day into evening, from work to home, from labor to (hopefully) relaxation. Unicorns spotting or not (I'll have what he's having!) it can be a magical time, especially if there is some deliberateness, some sense of ritual in your actions. The violet hour doesn't have to involve alcohol, of course, although it is nice to make an effort and concoct something special to drink.