Blue cheese must be my favorite food group about which to proselytize. And I mean food group in full seriousness. Anyone who either loves or hates the stuff would consider it a class unto itself, with such particular ability to polarize cheese eaters.
To me, it's the most satisfying thing to convert a non-believer. I've made suggestions before about blues to try if it's just not your thing, but never before have I felt as confident in a gateway blue as this one.