Ever since Steven Spielberg featured Reese’s Pieces in E.T.: The Extraterrestrial (1982), famously causing sales of the candy to jump 80%, product placement has become big business in movies and TV. Now branded sodas, snacks, candy bars, liquor, beer, and fast food make such frequent dramatic appearances, they’re almost Hollywood stars in their own right.
So, like a quirky new face in an independent movie, it’s always refreshing to see a fictional brand on screen. Sometimes this choice is made out of artistic integrity, other times plain necessity. But more often, it seems, new names are cooked up in just plain fun: