It's happening this month only.
And had I found out about it sooner, I'd have given better notice.
Here's the deal: At participating cheese shops in New York and Seattle, buy select American cheeses for 40% off retail price everyday.
By nature, good cheese is expensive. But this is seriously the best deal on cheese that I've heard about. Ever. And so even though you might be learning about it late (my fault, sorry), it's worth jumping on this bandwagon for the rest of October.