We missed this article in The New York Times
over the weekend, but reader mschatelaine
gave us the heads up in our most recent Open Thread
. The story is about one company's mission to help customers connect with the farmers who grow and harvest their food. It's not only educational for us as consumers; it also holds companies accountable. More eyes on the source equals fewer shortcuts and unhealthy practices (we hope).
A while ago we wrote about Murray's putting tracking codes on their chickens. And this new article mentions a few other companies doing something similar.
Is it a gimmick? Or a new trend?