I grew up eating the grocery-store couscous that comes in the box. While there's nothing wrong with that couscous, it's just a little on the boring side. Yes, you can dress it up with spices, vegetables, and sauces and make it into a better meal, but it's still pretty ho-hum.
As I got older, I discovered pearl or Israeli couscous — it's bigger in size, nuttier in flavor, and has a more toothsome flavor — and I started to like couscous a bit more. But it still fell a little flat to me. Until I discovered really good Israeli couscous like this hand-rolled version from Les Moulins Mahjoub.