Do you have a favorite bargain spirit? Something with a lower than average price tag that delivers great value every time?
We recently posed this question to 7 cocktails and spirits professionals — writers and bloggers, a spirits sommelier, and a store buyer — and found their responses fascinating. Here are 7 of their top picks:
We should mention first that we left the field open: any type of liquor was fair game. And because average prices within different categories of spirits range widely (for example, a basic vodka starts at around $10, while a well-aged single malt scotch costs upwards of $40), we didn't set an upper dollar limit for this challenge. We asked only that our recommenders select a favorite brand of spirit with a lower than average price tag for its type.
1. Gordon's London Dry Gin ($9-13/750 ml)
Recommended by: Paul Abercrombie, author of Organic, Shaken and Stirred (reviewed on The Kitchn here)
Why: “You can get a liter of it for about $15 and it's surprisingly good. Not great; but good. It's also a little lower proof than most gins (80 proof as opposed to 90-something of most London Dry style gins).”
Ways to Enjoy: “It's best used in drinks where the gin doesn't take center stage. It's particularly good when you want to batch up a bunch of drinks for a party, as I did recently at the beach on Longboat Key, Florida, where my father-in-law has a condo. I made big pitchers of Singapore Slings for a few dozen friends and family.”
2. Canadian Club Sherry Cask Whisky ($25-30/750 ml)
Recommended by: Ethan Kelley, head spirit sommelier and beverage director for the Brandy Library
Why: “My first instinct was to go with any bottle from the Dickle family, always more and more impressive. However, I think that if you want to find some amazing bargains you just have to look outside the standard categories. For whiskies, I think it is always unfair that we overlook Canada.”
Ways to Enjoy: “[Canadian] whiskies tend to be sweeter and lighter which makes them ideal candidates for mixing. Even Grandpa liked some CC in his Manhattan, and I do too. The Canadian Club Sherry Cask works amazingly well in any number of cocktails that call for bourbon, rye, or even non-smoky scotches.”
3. El Dorado 3 Year White Rum ($13-16/750 ml)
Recommended by: Stephanie Moreno, sales manager/spirits buyer, Astor Wines & Spirits
Why: "El Dorado 3 Year is full of aromatics, which is something you usually don't expect from a white rum: milk chocolate, creamy coconut, vanilla and citrus. A real steal at this price. It'll take your white rum-based drinks to a whole new level."
Ways to Enjoy: “I use this for all my white rum needs, particularly Daiquiris.”
4. Sobieski Vodka ($12-16/750 ml)
Recommended by: James Mulcahy, blogger, NYbarfly
Why: “Why pay more for premium vodka when the base spirit is essentially the same? It’s about $16 a bottle (compared to say $25+ for something like Grey Goose) and it’s absolutely just as good. I think you can get a whole liter for around $20.”
Ways to Enjoy: “I use Sobieski for my base in home cocktails, and I’ve used it when I’ve had parties to mix batches of Cosmos and other drinks. It’s cheap and tasty. The only thing I wouldn’t use it for is a straight up Martini, but that’s because I’m picky about those things.”
5. Sauza Hornitos Reposado Tequila ($25-30/750 ml)
Recommended by: Kara Newman, spirits reviewer for Wine Enthusiast magazine, and author of Spice & Ice: 60 Tongue-Tickling Cocktails
Why: “Reposado ("aged," or "rested") tequila is often pricier than its unaged counterpart, Silver or Blanco. But this aged, 100% agave tequila is definitely a bargain - it's even less expensive than many silvers on the market. And yet, it's no firewater: aging mellows the rough edges, leaving a smooth, medium-bodied spirit with a hint of vanilla in the aroma. Excellent for mixing bold-flavored Margaritas.”
Ways to Enjoy: Blood Orange-Jalapeño Margaritas (you can find our review of Kara’s spiced-up recipe here).
6. New Amsterdam Gin ($12-14/750 ml)
Recommended by: Selena Ricks, blogger, The Dizzy Fizz
Why: "New Amsterdam Gin is a great value because it has none of the juniper heat that you would expect for a gin at its price point. It's soft on the palate with bright citrus and floral notes. I wouldn't use it in a Martini, but it mixes well in fruit-based cocktails and is perfect for summer."
Ways to Enjoy: "My favorite way to use it just so happened to win me their recent cocktail competition, in my "Greenmarket Smash": 1 1/2 oz. New Amsterdam gin, 1/2 oz. liquified honey, 1/2 oz. elderflower liqueur, 1 oz. fresh orange juice, 1 oz. cranberry juice, and muddled basil."
7. W.L. Weller 12-Year-Old Bourbon ($25-30/750 ml)
Recommended by: Liza Weisstuch, spirits writer
Why: "Distilled at the much celebrated Buffalo Trace distillery in Frankfort, Kentucky, this wheated bourbon is named for the distiller who, as legend has it, inspired Bill Samuels, founder of Maker's Mark, to create his iconic brand. The sweetness here is discernible, but this is no flaccid, smooth whiskey. You get that no-nonsense, fiery yet clean finish that evokes older bourbon."
Ways to Enjoy: "It's best appreciated over ice, but use it to mix a bourbon smash and you'll get a drink that's got a bit more backbone than if you used a lesser bourbon."
Do you have a favorite bargain booze?
Find Out More About Our Recommenders:
- Paul Abercrombie (The Green Bar)
- Ethan Kelley (The Brandy Library)
- Stephanie Moreno (Astor Wines & Spirits)
- James Mulcahy (NYbarfly)
- Kara Newman (Spice & Ice)
- Selena Ricks (The Dizzy Fizz)
- Liza Weisstuch
Nora Maynard is a longtime home mixologist and an occasional instructor at NYC’s Astor Center. She is a contributor to The Business of Food: Encyclopedia of the Food and Drink Industries and is the recipient of the American Egg Board Fellowship in culinary writing at the Writers’ Colony at Dairy Hollow. She previously covered food and drink in film at The Kitchn in her weekly column, The Celluloid Pantry.
Related: Lots of Cheap Wines at Less than $10 a Bottle
(Top image: Nora Maynard)

Comments (31)
Sadly, we can't get many of these bargains up here in British Columbia, and when we do, they are taxed to the point where they aren't as much of a bargain (e.g. New Amsterdam retails for $28/750 ml here). One of the best deals I've found here is Alberta Premium Whisky. Its one of the few "rye" whiskies actually made with 100% rye, aged 5 years, has a great full round taste with a hint of the spiciness you'd expect from a rye.
It makes great Manhattans with cherry bitters but also makes a mean Whisky Sour or Sazeracs for a crowd in a pinch! It retails for about $23/750 ml which is as low as our liquor board will allow spirit prices to go.
I can't sing the praises for New Amsterdam enough. For the cheapest price point in gin it is excellent in G&T's (given some bitters of course)!
Monopolowa Vodka is my go-to cheap vodka.
I'd also have to recommend Rittenhouse Rye -- at about $17-$20 a bottle, it's a great quality rye and makes a fantastic Manhattan.
No "The Kraken" black spiced rum? For $16 it packs quite the punch!
I was going to say Wellers as my favorite cheap bourbon, but you beat me to it.
In Los Angeles I like to get Zapopan Reposado Tequila. It comes in a 1L bottle and usually costs about $10 at Trader Joes or Super King. I'd say it's almost as good as Cazadores at less than 1/3rd the price.
I second the New Amsterdam gin -- it is quite good! I love mixing up a bunch of gin and tonics and sitting out on the patio with friends!
my current favorite is found at trader joe's. vodka of the gods is about $11 for a 1.5L bottle. if you're going to mix it anyway, it's perfectly ok.
I'm still telling everyone I know about Kirkland Signature (Costco) hard alcohol. Their anejo tequila is awesome.
Ugh, gin is so expensive up here. It's $25 for 750ml.
This is kind of embarassing but I love me some Royal Reserve rye. It's quite sweet and delicious. And it comes with a free sticker on the bottle to help decorate your dorm fridge (I kid. About the decorating. The sticker thing's true.) It's great as a mix and supa smooth. And I'm from Alberta so we've got our picks of ryes.
Tito's Handmade Vodka. Cheaper than Ketel or Grey Goose, but just as good in my opinion.
I might have to try the New Amsterdam. Recently ran out of the cheap gin I was mixing into my G&Ts and would like something better.
Trader Joe's sells alcohol? Who knew? In Minnesota it sells beer and wine only, but only in a separate store from the food. It must have a distinct entrance.
Cheap booze is...cheap booze.
Well, it wouldn't be a bargain for Americans, but for Canadians reading the thread I always go with 40 Creek Whisky which is $25 for a 26 (sadly good value up here) . My partner is a high end bartender and we tend to buy this for drinking at home. Fantastic as a summer drink with maple syrup, lemon and mint.
Ah, yes, those of us with State Liquor Control are unable to purchase our fave spirits at Trader Joe's, Costco, and the like. This is a great list, and I'll be taking heed and heading to the State Run Liquor Store, but not tonight, it's a bit too late!
Definitely got the tequila wrong. Cazadores is the best in the bargain category. But I could see how if you've been drinking Cuervo the Hornitos would seem like a major improvement.
Seconding the Monopolowa suggestion: it really is the best for $12-16/fifth.
Another Monopolowa fan here! I don't just enjoy it because of the cost, but it's a potato vodka. For those with gluten-intolerance issues, this is one of the few spirits that doesn't bother my stomach for the following four days!
Bulleit Bourbon $21, Jose Cuevo Silver $13-17
I second Sobieski, and if you can get it, Zúbrowká, which is a bison grass vodka. Both affordable, smooth, and it's what a lot of Polish folks drink at home!
Buffalo Trace used to be my favorite bourbon bargain. In Indiana it was $18 a bottle. In Boston it is more than twice that. I have no explanation whatsoever for this difference. I'll have to see what the Weller runs around here.
Tito's Vodka is really fantastic, smooth, and well-priced. I think I bought a handle for about $25, and a 750ml comes in just under $15.
Another thumbs up for Tito's vodka! It's delicious AND smooth.
Oddly enough I am a member of several chat boards and this has come up repeatedly. I have performed some extensive taste testing and have had some input & feedback from those two sources and the drunkards therein...
Booth's Gin. $20 for a 1.75 l "handle"
Luksusowa or Viking Fjord Vodka. $20 / handle
Ezra Brooks Bourbon. $20 / handle.
I also like "Old Weller 107" Bourbon, I just don't have a current price on it to share.
Early Times (a blend with rye) or Old Overholt (a "true" rye). $20 / handle
Paddy's Irish Whiskey. $22 / 750 ml
Old Famous Grouse Scotch. $25 / 750
El Jimador Tequila Blanco. $12 / 750
I'm dying to try some of the suggestions above, however.
Benchmark bourbon (which, in Chicago, is about $12-$15) is very near-and-dear. The newly re-designed bottle makes it look like imitation Jack, but it's the nicest, most sippable on-the-rocks bourbon, and trumps many, many more expensive varieties - and no burn!
Old Overholt rye (about $16-$20) is next in line, and very good.
@londonverve
Bourbon should have a little burn, IMHO.
Knob Creek is actually *too* smooth, for example.
I'll be on the lookout for Benchmark, regardless.
I tried Sobieski at the recommendation of the liquor store owner, and it is excellent for the price. It's better than Smirnoff and cheaper. I will definitely buy it again. I'm also going to check out some of the other brands on this list!
I'll second the Sauza recommendation and add one of my own: Tyrconnel Irish single malt. Granted, it's nowhere near as good as my favorite Bushmills 16, but it's also about 1/3 the price.
Actually, when I host parties, I just serve wine, red, white and Prosecco (which is white, but more festive) and buy it all from Trader Joe's. I do have some (very cheap) Svenska vodka in the cabinet, in case anyone wants to mix it in with the lemonade I also serve.