If you are an avocado lover—or you know one who's birthday is coming up—a box of these bumpy green fruits sitting on your doorstep sounds like heaven, right? One company in California has started a mail-order business in an effort to combat the competition and high water prices that threaten the family farm. We had the chance to try out the goods.
The Holtz family has been farming avocados for decades, and in January, they started shipping fresh-picked avocados straight to consumers. It's funny; we know plenty of farms (not to mention companies like Harry & David) that ship citrus and other fruits. Why not avocados? We'd much rather get these than a bunch of pears any day.
The avocados are shipped the same day they're picked and are nestled in straw with a little heat pack (like a hand warmer you use when you're skiing), which we're assuming keeps the avocados from freezing during winter months or else helps them start ripening? There's a booklet inside that tells you how long your avocados should take to ripen, plus tips on storing them. We loved the advice on freezing avocado flesh; apparently it works like a charm, which we never knew.
As we expected, the downside is the price. Gift boxes start at $35.95 for six. The price includes shipping—which is usually the big expense with food delivery—but that's still almost $6 per avocado. Organic avocados at Whole Foods cost about $3 each. That's painful enough for us.
The payoff? Quality and size. Every once in a while, we'll cut open an avocado from the store, only to find spotted, mealy flesh—such a waste. The Holtz family posts a video on their website discussing how they guarantee their avocados will arrive unblemished and beautiful. We certainly agree; ours were HUGE and gorgeous. If we were paying by the pound, these guys probably would cost $6 a piece at the store.
• Check them out: California Avocados Direct
Another thing to consider: It took our avocados almost a week to fully ripen, which was fine, and we planned meals accordingly. But once they ripen, they all ripen. We had eight avocados that needed to be eaten fairly quickly, whereas when we buy them at the store, we buy what we need right then so we don't waste any. We'll definitely need to freeze some of these.
Overall, we'd recommend these as a spectacular gift and a way to support a farm in the US (especially for those of us in the Northeast with no local avocado growers). But as a regular indulgence, they are a bit pricey.
Related: The Best Way to Keep Cut Avocado Fresh!
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(Images: Elizabeth Passarella)







Bacsac Bacsquare 04...

I love the concept of this, because I LOVE avocados. Like you mentioned, I don't know if I could bring myself to pay that kind of money for them though. I do like the idea as a gift, as it would give me a reason to spend nearly $40 on fresh produce.
Thanks for reviewing our avocado gift box service! We do have some value packs available to make the price more reasonable...check out our box of 15 medium Hass for $39.95 which includes shipping.
You can spread out the ripening (see the Ripening Guide that comes with each box.) Just put a few in a paper bag and keep the rest in a place 45-55 degrees, but not in the refrigerator. Once the avocados are just ripe, put them in the refrigerator to hold for a few days. You can mash the fruit and freeze it, but most folks love these so much that they get eaten right away!
We have been using avocado instead of mayonaisse to make deviled eggs. Great idea for Easter!
Check our Facebook page (California Avocados Direct) for photos of the ranch and more recipes.
Thanks again for trying us out!
Interesting idea. I'd be interested in ordering Avocados by mail if I could try out varieties that aren't widely available at grocery stores.
As a Californian living in Vancouver, I long for avocados... I'm sure it's egregiously expensive to ship a box like this across the border, unfortunately :(
*I should say, I long for <I>decent avicados.
Avocados are expensive in the U.S. because there is a partial ban on importation from Mexico thanks to the California Avocado lobby
Furthermore, there are many different varieties available in Mexico, however, all but Haas avocados are allowed in the US.
Avocados should really be $0.25 each, instead, we pay $1.00.
Just another note. Mexico legally shipped over 10,000,000 lbs of avocados to the USA last week. There is no ban on imported avocados.
We can ship to Canada for an addition $20 or overseas for an additional $40.
We offer different varieties during their season. Fuertes were available Jan through March. Reed are coming late summer. The best fruit for this season is California Hass.
I die for the fresh, giant avocados you can get in Fallbrook. The size of a large grapefruit, golden color, and the most buttery texture. Grocery store avocados have nothing on the ones you can buy locally in SoCal.
@OrroshiOishi : We pay the same price for our avocados here in Canada.
I agree with OrroshiOishi. I'm in Southern California so avocado is not a rarity. That said, I refuse to pay a dollar or more for one.
I also have an observation to share- most fruits and vegetables are grown on farms, right? Out here avocado groves seem to be in wealthy, coastal area and they call them avocado "ranches", not farms. Beware of any kind of fruit or vegetable grown on "ranch" because if it comes from a "ranch" it costs more. The mail order avocado sellers crack me up! For what they charge I could pay retail at the supermarket, send the avocados and make a killing!