Starting next spring, two of Thomas Keller's eateries, Per Se and The French Laundry, are changing the way they do business. They're joining the growing rank of high-end restaurants using a new reservation system, Tock, that requires guests to pay for their tasting menu at the time of booking. It's basically buying a dinner ticket!
If there was ever a way to discourage diners from skipping out on a dinner reservation, this is certainly a good way to do it.
How would you feel about paying for your meal ahead of time?
→ Read more: Thomas Keller's Per Se and The French Laundry Will Go Pre-Paid Next Year from Eater