Americans Are Using More Coffee Beans, and Your Cold Brew Habit Is to Blame

Americans Are Using More Coffee Beans, and Your Cold Brew Habit Is to Blame

(Image credit: Anjali Prasertong)

Don't worry — we are not facing a coffee bean shortage. Thus far, growers have been able to keep up with the increased demand for coffee beans. But the past few summers have seen a meteoric rise in demand for cold brew coffee — both at cafes and bottled in grocery and convenience stores.

What does this mean? We're using more beans than ever before.

Many chains and cafes have seen their cold drink sales jump by as much as 70 percent when they switch from iced coffee to cold brew, which means they are going through beans at a much faster rate during the summer months. In the end, they do pass those extra costs onto the consumer, but it's definitely changing the coffee market.

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