I would probably use it for a variety of things or even use it for items on their sale/clearance tables that I wouldn't pay full price for. Last year I was lucky enough to get a gc in the same amount and bought a metal square baking dish (had a pyrex one but not metal), an offset spatula, and other random things that add up. Often their specialty foods are discounted and they have an expiration date years out so I never worry about buying foods that are past their prime. Whatever you decide: have fun shopping!

eh, I would say avoid the specialty food items. I find them very overprices at WS.

I second the smaller Staub pot. I love mine and use it constantly. WS has a lot of good quality basics. do you have anything that could use upgrading? you can always save it until you do (just put the gift card in a safe place so you don't lose it). just avoid the ultra-gimmicky one use items (and they have plenty of them).

I just bought (literally just yesterday) an emile henry pie dish with my christmas gift card. did I really need it? no. had I been lusting after it for months? yes. and it's pretty enough that I can keep it on the counter (or dining table) filled with fruit for display. buy what makes you happy.

I would either use it on a good quality knife or on items that I will use everyday like their great dishtowels, an apron, a cookbook, etc...

I also agree with the Staub :)

Williams-Sonoma has a bunch of great non-cooking stuff. I love the Meyer Lemon lotion/Hand Soap set. Reed diffusers. OXO storage containers. Plus, they have an area of things like dish towels, aprons, table linens, home decor, etc.

The smoking gun.

http://www.williams-sonoma.com/products/smoking-gun/

You can smoke about anything! I made some smoked salts and cheeses to give as gifts! It's probably one of my favorite gadgets in the kitchen!

Put the money toward a SUPER high quality japanese chef's knife. You'll have it forever!

hold out for an swesome sale/ clearance on a big ticket item you list for!
I got a $100 gift cert for a furniture store, figured I could, maybe, get a lamp. when I went they were closing out a funriture line & I got an awesome $600 Dining table for $100!

I'd recommend going w/ quality cutlery over other tools which you could get for much cheaper at a restaurant supply shop (like a mandoline slicer). That or possibly some table linens/cookbooks for any other williams sonoma items you may have.

For example, I have an All-Clad Slow Cooker that I bought there, and the Slow Cooking Cookbook they sell includes prep in that specific appliance, as well as dutch ovens, etc...

LUCKY! I have always wanted to go blow some cash at WS but I refrain. If I were you I would definitely buy these adorable cookie cutters:

http://www.williams-sonoma.com/products/message-in-a-cookie-cutter-set/?pkey=e|heart%2Bcookie%2Bcutter|48|best|0|1|24||5&cm_src=NLASEARCH||NoFacet-_-NoFacet-_-NoMerchRules-_-

I also love all the fun Star Wars cookie cutters and molds.

Ok this is a shameless plug; however, I have to mention because its such a coincidence. I just launched a $100 Williams-Sonoma gift card giveaway on Kitchen Konfidence. Check it out... chances of winner are pretty good so far.

I would have to agree with the Smoking Gun comment above. It might not be something I would particularly buy with my own money, but I am intrigued by it, so I would definitely pick it up with a gift card.

Thanks!
Brandon

If you live near a WS outlet, you can make your dollar stretch a little further there!

Also, if you decide you are really kitchened out, you can spend it at any of the Pottery Barns or West Elm.

We used a gift card to buy matching new utensils, a splatter screen and a Silpat baking mat all for under $100. They store really well too.

I too would have a look at their gorgeous aprons, table cloths, dish towels, etc. Have fun shopping!

Put it toward a SodaStream, absolutely!

Reading these comments I almost feel that I wasted my $100 to Sur La Table! No grand purchase - I bought things that I would not have spent money on by myself. New dish towels, a new oven thermometer, a new instant read-thermometer, a ceramic pitcher and a small, three-tier bamboo steamer. I still have $27 left - I am saving it for an emergency.

i worked there over the holidays and managed to make negative amounts of money, as i spent it all in the story! however, i left with some great things, including the smoking gun! too fun! and gave the penguin sodastream to my in-laws. i suggest buying an attachment for your kitchenaid if you have one, for pasta perhaps? or the imperia pasta machine!

I just used the last of my wedding presents ($100 in WS gift cards) to buy the Zoku Pop Maker & all the accessories that go with it. I did consider putting it towards some new Le Creuset, but in the end, the thought of home made pops won out.

1/2 off of a SodaStream Penguin. That's what I used mine for, and it's one of the mostly seemingly frivolous but useful investments ever! No more 2 liters of seltzer from the store, I'm now drinking 4-5L of seltzer at home. Cut down on waste and cost!

Something I've always wanted but couldn't justify the cost ($90) - Perfex Pepper Grinder.

I got a mini cream whipper ($55) last year. I looked everywhere to see if I could get a better deal, including the restaurant supply, but W-S's price was about the same. It was wonderful to have for the holidays.

They have these really cool sponges, they come flat then expand with water. I love them. You could also splurge on some lovely smelling dish and hand soaps.

Regardless of how you choose to blow it (I'd personally go in the knife direction, but I love knives), be sure to snag a Khun Rikon veg peeler. They're only 2 bucks and are the best peelers around. Life changing, in fact.

I would a lot of white hotel napkins. They wash well, hold their shape, release stains, and can be bleached easily.

And we have and love a sodastream too. Awesome.

I'd choose a ThermaPen. They're usually just about $100, and most folks aren't willing to drop a Benjamin of their own money. Sounds like the perfect choice for a gift card purchase.

It will prove to be a useful and versatile kitchen tool, that you pull out constantly. It can replace your existing meat, candy, and fry thermometers. The quick response time and accuracy are just not substitutable with cheaper alternatives!

Many items at William Sonoma are bundled as a special for that store- I got a Kitchen Aid hand held mixer(architect series) that was a great price at WS- bundled with a dough hook and it has 9? speeds- I just love it & have used it several times since receiving it for the holidays -I recommend it!

I would argue in favor of either a mandoline (namely because I still want one) or the soda stream. I've started making my own tonic water and having a soda source is key. If neither of those appeal to you, then definitely check out the knives.

I went to WS on Thursday and they had tons of Le creuset in "last years colors" plus the red, yellow and Dune color on sale. Some were floor models and were a little beat up. They didn't have what I wanted so I went across town to the mall and got totally unmarred Azure blue 5.5 round LC for $119 (no box). There were lots of oval for sale. The store folks said this would end this weekend so get yourself there. This is in Orlando FL at FL Mall, I also went to the Winter Park store.

You say you have everything you need for your kitchen. I can't even conceive not having a wish list of stuff i want but I'll take your word for it. How about cook books? Also, one of the best baking ingredients ever, vanilla bean paste.

I brought a table top grill by Delonghi from WS a few years ago and it remains one of my most prized kitchen tools. I can grill indoors if I am too lazy to light up the big grill and the flavor it puts out is great!

I had the same problem a few years ago! I settled on an ice cream maker. I am so glad I bought it! People are still talking about my dark choc raspberry ice cream I brought to a bday party years ago! And now that I don't eat dairy, I can make my own soy/almond/coconot/etc milk ice creams that actually taste good.

The fact is that you can get almost anything WS sells on Amazon or Overstock or somesuch for half the price. So if the gc is just burning a hole in your pocket, buy something you would never buy for yourself if you were paying full price, something you can't get from another retailer. Otherwise, save it until WS is having a great sale and capitalize on that.

I had a christmas gift to return for store credit. It was only $40 instead of $100, but here's what I picked up - a fat separator and a turkey baster. I have spent years spooning fat off the top or pouring it into a plastic bag to separate, etc., just trying not to have to buy one more kitchen gadet. I was a fool and I love the fat separator. The turkey baster worked great too.

Update! Thanks for all of the great suggestions! I ended up getting a pressure cooker - I've wanted one for a few years but couldn't justify the cost but with the $100 gift card, it made it more affordable. I just need to figure out where to store it when it's not in use!